Methodology
How We Test SEO Tools
Every AI SEO tool we review will be tested the same way: a real account, the same set of tasks, dated screenshots of what we saw, and our own Search Console data where it’s relevant. Affiliate links never move a score.
Status: no paid-tool review is published yet. This page is the method first, on purpose — a review goes live only once the real account, the dated screenshots and the Search Console data behind it actually exist. Meanwhile the free tools on this site are rule-based and run entirely in your browser, with no AI model involved.
Last updated: June 12, 2026
01 / Scoring
What we score, and how much it counts
Each tool gets a weighted score across six dimensions. The weights reflect what matters for getting SEO work done, not what’s easiest to demo.
| Dimension | Weight | What we look at |
|---|---|---|
| Content optimization | 25 | Quality of on-page and content guidance against a shared brief. |
| AI features | 20 | Usefulness and accuracy of AI generation, not just whether it exists. |
| Technical SEO coverage | 15 | Crawl, schema, sitemaps, internal linking and audits. |
| Data & integrations | 15 | Quality of keyword/SERP data and how well it connects to your stack. |
| Ease of use | 15 | How quickly a real task gets done without fighting the UI. |
| Price & value | 10 | What you actually get for the money, including free tiers and limits. |
02 / Process
The testing process
This is the process a review will have to go through before it is published. None has been through it yet.
- 01Sign up for real
We create a genuine account on each tool — paid where needed — and use it like a customer, not a demo.
- 02Run the same task script
Every tool runs the identical set of tasks (the same brief, the same pages) so scores are comparable side by side.
- 03Screenshot everything
We capture the logged-in interface and the actual output, with dates, so you will be able to see exactly what we saw.
- 04Check against real data
Where it’s relevant, we back claims with our own Google Search Console numbers and label the sample period.
- 05Score and write honestly
We fill the scoring sheet, list real pros and specific cons, and say who each tool is not for.
03 / Independence
How we stay independent
The intended way to fund this site is affiliate links and, later, helping readers find vetted agencies — never vendors paying for placement. There is no pay-to-play, and today there is no affiliate link on the site at all. A tool with no affiliate program will be scored and ranked exactly like one that pays well. Full details are in our affiliate disclosure.
Who will write these reviews
Reviews will be produced by the AI SEO Tools Hub editorial team and carry a named byline — that byline is one of the four things a review needs before it goes live. We do dogfood our own free tools on this site today — the same meta, title, schema and sitemap tools you can use — which keeps us honest about what actually helps day to day.
04 / FAQ
Questions
- Do affiliate links affect your scores?
- No. Scores will come from the scoring sheet below, filled in during hands-on testing. Whether a tool has an affiliate program — or none at all — has no effect on its score or position. Right now there are no affiliate links on this site at all: every vendor link is a plain nofollow link. See our affiliate disclosure for the full policy.
- What is the “our own data” you mention?
- We run a network of our own websites and tools, so a review can show real Google Search Console numbers — impressions, clicks and ranking changes — rather than only vendor claims. These sites are new, so the first reviews will cite only the data we genuinely have and label the sample period honestly; the evidence deepens as the data accumulates.
- How often will you re-test?
- The plan is to re-test the full set every January — re-running the task script, refreshing screenshots, re-checking prices and revising scores — with lighter quarterly checks for price and feature changes. Nothing has been tested yet, so no re-test has happened either; every review will show when it was last updated.